In the increasingly digital and interconnected world, data is a ubiquitous presence. It flows
from various sources, including sensor readings, online transactions, and social media interactions.
According to Ahmed et al. (2021), this deluge of data is considered big data, which is not only a
challenge to the various organizations but also an opportunity for any organization willing to
harness its potential. With more devices being connected to the internet, businesses need help
coping with this large volume of data they collect