The company is known for its innovative products, sleek design, and strong brand
reputation. In recent years, there has been an increasing interest in the competitiveness
of technology companies, and several studies have been conducted to examine the
factors that contribute to a company’s competitiveness (Ahelegbey et al., 2022).
Scholars have identified a number of factors that contribute to a company’s
competitiveness, including innovation, brand reputation, and supply chain management
(Luo & Chen, 2017).