Innovation, best defined as the gradual or sudden improvement of products or services
in the light of new technologies or models, is at the heart of every civilization (Godin, 2020).
Thus, while widely spoken of in the current century, innovation has been within the human
society since the dawn of civilization. In lieu, the incremental changes from the cave men
behavior to the start of agricultural practices in Mesopotamia, to the building of Pyramids in
Egypt, innovation has been the wheel upon which humanity has improved itself, and sought to
add value and transcend its environmental circumstances (Godin, 2017).