Coca-Cola Company is arguably the best-known soft drinks company in the world
(Foster, 2014). Having found its roots in the US in a small lab, the story of Coca-Cola is one of
the ventures, daring, and enterprise. Its corporate origins are from the experimental works of a
pharmacist by the name of Jacob in Atlanta, Georgia in 1886 (Foster, 2014). In its first year of
inception, the concentrate sold about 12 bottles (Uggla, 2015). The company has thus grown
from its humble roots over its over 100 years of existence to have its location on virtually every
country on earth; and with a market capitalization of over $276.5 billion, it ranks as the 32nd
largest company in the world (Companiesmarketcap.com, 2022).